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Wednesday, March 14 • 10:30am - 11:30am
Slaying the Social Media Dragon: A Quest to Connect with Students

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Social media in libraries is an elusive beast. Once you think you have it conquered and know how and where to communicate with patrons, things shift and your information is quickly out of date. In academic libraries, students jump from platform to platform, and it’s hard to know the best place to reach them and with what content. Librarians at Purdue University ran a social media survey in four libraries during the spring 2017 semester: the undergraduate, humanities, social science and education, business, and engineering libraries. We wanted to know what platforms the students were using, what they were using them for, and what content they want from us on each platform type. This information was used to inform the Purdue Libraries social media content and policy for the 2017-2018 school year. This session will cover a brief history of academic libraries’ use of social media, survey methodology and results, and how the survey has impacted the Purdue Libraries social media experience. We will discuss how as a library community we can complete our quest and slay the beast!

avatar for Heather Howard

Heather Howard

Associate Professor, Business Information Specialist, Purdue University Libraries and School of Information Studies
avatar for Sarah Huber

Sarah Huber

Engineering Technology Information Specialist, Purdue University

LibTech pptx

Wednesday March 14, 2018 10:30am - 11:30am CDT
JBD Lecture Hall Campus Center